It’s really quite simple.

Though metrics are a critical piece to a successful sales force, they are not in themselves sufficient for success. Sales is a human business. At HOOP Coaching Company our focus is on enhancing the people that drive your organization, and not on the process itself. Because without a team that feels truly empowered to sell, attempts to improve the process become the definition of insanity.



pursuing the “no”

exploiting your competitive advantage


While none of these obstacles are unique or new to the sales profession, they are becoming increasingly more prevalent today as younger generations grow up behind the anonymity of a screen. This becomes especially more problematic when you consider that most buyers are from older generations accustomed to a more personal way of connecting.